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Is print still effective?

 

Studies have shown that print ads make a better impression than digital ones. On a brain-chemistry level, people process print content with greater engagement and focus, not to mention a deeper emotional response, than they do content viewed on a screen.

 

While digital content is scanned quickly, paper-based reading is slower and more deliberate, leading to greater rates of comprehension and recall.

 

For advertisers, this means that traditional print media ads are more likely to make a lasting impression and, thus, lead to more sales.






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